Consumer, Packaging Line

George Delany, Chief Innovation Officer, Creative Brand Strategies

Branded Consumer, Packaging Line

Prototype design for line of consumer packaged kitchen goods-- food preservation

Brand building involves consumer packaging. In this concept, the visual persona of the product line is integrated across advertising and marketing channels.

Client: Invision Products

Function: Develop graphic consumer style for placement in top-tier retail chains (before crash)

Purpose: To drive marketing and new business development, build the brand quickly

Industry: Consumer goods (home/kitchen)

Services include: In this case, Mr. Delany developed the photographic style that made this package design possible. He has brought brand-building expertise, identity design, marketing communications strategy and art-direction to various retail organizations including restaurants, textile, food, gift and jewelry, among others.

Specializing in conceptual marketing strategy, new media, brand identity design and systems implementation, design for publishing, new product design, digital photography, video production, and illustration/painting.