George Delany, Design Consultant

Branded Consumer Packaging Line

5NEW_2009/IVP_Package.jpg
Prototype design for line of consumer packaged kitchen goods-- food preservation
Packages Carry the Brand Name & Reputation
 
Brand building involves consumer packaging. In this concept, the visual persona of the product line is integrated across advertising and marketing channels. 
 
 
Client: Invision Products
Function: Develop graphic consumer style for placement in top-tier retail chains (before crash)
Purpose: To drive marketing and new business development, build the brand quickly
Industry: Consumer goods (home/kitchen)
 
Services include: In this case, Mr. Delany developed the photographic style that made this package design possible. He has brought brand-building expertise, identity design, marketing communications strategy and art-direction to various retail organizations including restaurants, textile, food, gift and jewelry, among others.