George Delany, Chief Innovation Officer, Creative Brand Strategies

Branding Real Estate Developers

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George Delany can put your project on the map in good times and bad, modest undertaking or large-scale. 

Capitol Center Project, North Carolina
Inside panel of a snappy marketing communications for a major office development complex
Branding a major real-estate development firm (designed by "Cats" McGuinness)
 
Client: Capitol Center 
Function: Provide distinguished marketing communications package for new, top-tier, $150M office complex
Purpose: To attract corporate tenants, build business, revenue, and profit
Industry: Commercial Real Estate
Developer Turns to Delany for Design & Marketing
Laurelmeade, Like No Other Retirement Community
Laurelmeade, the State's Premiere Retirement Community

Laurelmead is now the premiere retirement community in Rhode Island. But at its inception, there was no building, only an idea and a plan. It was upon the plan the marketing and design communications were conceived and created.

Client: Cornish Developers

Function: Primary marketing tool to establish Laurelmead across the State and region

Purpose: Build awareness, educate market, sell participation

Industry: Retirement Living

For Vanderbilt Hall, Newport, Rhode Island, among the most distinguished hotels in Newport, Rhode Island, Mr. Delany used the typefont cast into the original plaque marking this site some decades ago before it was converted to this fashionable hotel, as the basis for the logotype and original business development and branded marketing communications program.

Services offered: Mr. Delany has provided brand-building expertise, identity design, marketing communications strategy and art-direction to real-estate firms in the New England area, including Marathon Partners, Old Stone Development, The Foundry, Cornish Realty, Laurelmead Retirement Community, Kirby Associates, Vanderbilt Hotel, and the Meridian Group.