Value Proposition

6 Reasons Why George Delany Will Create Value for You

ANECDOTAL EVIDENCE

New Product Introduction: A famous design/manufacturing company designs, builds, distributes and tries to sell its new line of office furniture to an international market that does not buy. Turns out, nobody understands the new furniture concept. After the creation of a new set of comprehensive marketing/sales catalogs, business booms, the line of new furniture takes off and sells 50% higher than its proforma, year one.

Rebrand a Venture-Capitalized Tech Start-Up: A technology media start-up company asks George Delany to rebrand the entire company; logotype design, website, high-value sales and marketing tools, executive presentations, trade-show booth, prototype email marketing messages-- the whole marketing package. As each new creative initiative is completed and launched, revenues increase dramatically, the company hits its over $1M in sales in first year—exceeding the VC’s proforma.

Design/build a New Company Identity: Against a tough environment and very competitive landscape, a new law firm needs to develop its brand from scratch. Delany designs logotype, creates essential communications tools in print and on-line; firm quickly realizes market feedback and new business. Firm dramatically exceeds pro-forma income projections in less than 18 months.

YOUR ORGANIZATION: What Can George Delany Do for You?

Survey/Audit: We will survey/audit your brand to determine how to improve your marketing/logo/message to generate new business, new revenues in the next 12 months.
Competitive Landscape: We will evaluate your competition, recommend plan to improve your market position, differentiate from others in the same sector to generate new leads, raise your percentage of new client/customer procurement and increase revenues.
Metrics: We believe in metrics, "Show me the numbers." We apply talent, skill, creative ideas and experience to help you increase your return on your marketing, advertising and communications budgets by quantifiable percentages.
Strong Brand Identity and Brand Management: We will rethink, innovate and re-market your brand identity across on-line and print to generate market recognition and revenue.
New Media: Need to use social media? We can help you incorporate digital photography, video, email marketing, Facebook and Twitter as tools of business expansion. Do you have an iPhone or Android app? Does your competition? We benchmark what you need now and develop it.
Bonus: innovation-- We excel at creative communications:

The prototype of a new product
Designing of a new graphic identity
Developing new well-branded websites and supporting electronic documents
New marketing, advertising themes and messages
New sales/marketing tools to help you leapfrog competitors to generate higher revenues

Helping Clients Make Money: In short, George Delany's aaaForay, Inc. brand communications design firm has helped many B2B and B2C companies across many sectors improve market position, grow their business, increase revenues and expand their brand: