That we have collaborated in the conception and development of F R E E, the Fall River Energy Enterprise, is an honor. This undertaking constitutes a new model for American self-reliance, ingenuity and energy-independence in the 21st century founded on the notion of locally produced, renewable, alternative energy in the context of an environmentally sustainable, long-term development program. In its capacity to create jobs and foster technological innovation, this is an important undertaking we believe will have positive short and long-term ramifications for Fall River and the region, more broadly. Key aspects of the initiative include:

• Locally Produced, Renewable Energy

• Architectural Rehab and Adaptive Reuse

• City-Waterfront Reconnect & Development

• Greenway Enterprise Zone

• Solar and wind-powered communities

The FREE Identity design, marketing communications and comprehensive branding of the F R E E Initiative is underway. As Co-founder of the Free Initiative, I hope you will find this undertaking uplifting, timely and compelling. Above is the branded graphic identity of the program that appeared on the podium on the occasion of this historic event, attended by the Mayor of the City, and Congressional Representatives James McGovern and Barney Frank, and Chamber of Commerce representatives, among many others.