Branding a Law Firm

Newly Created, Branded Lawfirm, Providence, RI

The logotype and website will carry the name across a variety of marketing and advertising channels

Branding a start-up law firm: The cornerstone of the brand-building program, the logotype, designed by George Delany.

Client: FoleyCerilli PC

Function: Logotype as the building-block of branding

Purpose: To provide a means of promotion, market position and brand awareness-- the basis for growth

Industry: LAW

Website live! Contributing to the work of a Providence-based agency, Ninedot, the new, FoleyCerilli website launched in September, 2009.

Services offered: Mr. Delany has provided brand-building expertise, identity design, marketing communications strategy and art-direction to leading law firms including Adler Pollock & Sheehan, Edwards & Angell, and Hinckley Allen.

Principles in the new law firm, FoleyCerilli PC

Peter Cerilli, left, and John Foley, right

Two distinguished attorneys in start-up-mode, photo by George Delany

Specializing in conceptual marketing strategy, new media, brand identity design and systems implementation, design for publishing, new product design, digital photography, video production, and illustration/painting.